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Analytics

Senopsis offers two different analytics solutions depending on your requirements and your budget.

Google Analytics:

The first and most cost effective is Google Analytics. For this solution we provide a setup and monitoring service, were we will setup a Google Analytics account for you, install the required code on your website, setup up funnel and conversion tracking and monitor the results. This solution is adequate for businesses on tight budgets, which do not require live web analytic data (Google takes up to 24 hours to show you tracking results) or advanced conversion tracking and do not care about owning the statistical data.

Senopsis Insight:

The second option is Senopsis Insight, which is our custom build analytics solution. Senopsis Insight was built with search engine marketing (SEM) in mind and such, It has a number of advantages over Google Analytics, including:

  • Up to the second tracking and reporting.
  • Advanced ROI and conversion tracking features.
  • The ability to track different marketing campaigns independently.
  • The ability to track the effectiveness of different ads within a single PPC campaign
  • The ability to split test your marketing campaigns.
  • The ability to track click fraud.
  • The ability to track visitors individually and track them over many months.
  • The ability track flash based websites.
  • The ability to gather search spider activity.
  • Data gathered is owned by you.

If you choose this solution we would install and setup the software on your website and monitor its progress.

For both solutions the amount of monitoring and reporting you receive again depends on your requirements and budget. We provide anything from monthly monitoring and reporting, where we will analyse the data several times a month and produce one report each month, to daily monitoring and reporting, where we will analyse your traffic statistics on a daily basis and produce daily reports.

For a demonstration of Senopsis Insight or if you would like a custom quote please contact us today.