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Usability Optimisation

Usability Optimisation is a process of tweaking your website so it is more user friendly. It is a crucial aspect of any website, because if the people coming to your site can’t navigate around it properly or can’t find out how to do something they want to do, like ordering a product or downloading a product guide, they will leave and you will have lost a potential customer. One of the most common mistakes we have found with most of our clients is on their contact us page, where they only include an email address. This is not a practical solution for the user because if they want to find something out, they will have to open up their email client, copy and paste the email address, come up with a subject (which may not be relevant), and they will only give you the information that they want to give you. So all in all you are making it harder for a potential client to contact you and you are not capturing as much useful information as you could be. So if you are doing this, change it as soon as possible, because you are most probably losing business!  

There are two Usability Optimization packages available, depending on your needs, which are described below: 

Usability Optimization Report
We will compile a detailed report which will include advice on your:

  • Website structure
  • Navigation
  • Layout
  • Colours
  • Easy of use of various sections of your site, including any custom tools or forms you may have.

We will also suggest anything we feel that could be changed to increase Return of Investment (ROI) and customer retention. 

Usability Optimization Report + Implementation
We will compile a detailed report detailing the same information as indicated above. We will then organise a meeting, so all suggested changes can be discussed and all possible solutions can be fully analysed. At which point our experienced programming team will proceed to implement the decided changes. 

Please contact us for a quote.