Search engine optimisation is not as easy as just changing your Meta tags and adding some content. Although both of these might get you some rankings for various key phrases there are actually over 100 factors which influence your websites rankings, some affecting your rankings more than others. But to beat your competition and get top results you will need as many of these factors as tuned to perfection as possible.
The other problem is that the various search engines are forever changing, almost on a daily basis, which makes it extremely time consuming to keep up with it all. On top of all these changes you also have to worry about what your competition is doing, how they are changing their strategy, where they are building links and advertising and whether what they are doing is working. This all means that search engine optimisation is a never ending process that constantly needs to be refined and tuned, so that results can be maintained and constantly improved upon. 

This is where Senopsis can help you; our dedicated and experienced team of search engine optimisation specialists has many years of experience and we have used our extensive knowledge to build a basic search engine optimisation package that is capable of delivering the required results without breaking your bank, which also allows for additional package add-ons depending on your requirements and budget. These add-ons basically improve on the basic package allowing for a great or lesser level of SEO to be performed each month. More information about the basic package can be found on our home page. Below is some more information on the additional add-ons you can add to the basic search engine optimisation package. 

Competition Research:
The basic package already includes research for one of your competitors, but the more information you have on all your competitors the better. This information is used by our staff to determine the best methods of approaching SEO for your website and it is also presented to you in a clear format allowing you to use it in other marketing campaigns, whether they are online or off. 

Google Site Maps:
Sitemap creation is already included in the basic search engine optimisation package, but it only allows for up to 200 pages to be mapped. This amount can be increased to any amount depending on your requirements. 

Advanced Content Optimisation:
Basic content optimisation is already included in the basic package, this will give you a very detailed indication of what content needs to be changed and how, but it does not include the actual rewritten content. We provide this as an additional service. To do this we analyse the content currently on your website and optimise it to maximise your search engine rankings, without destroying the users’ experience. Due to the nature of this optimisation an exact quote cannot always be provided, until the relevant research has been completed. 

Ongoing Monitoring & Reporting:
Ongoing monitoring and reporting is intentionally not included in the basic package because the amount of ongoing reporting that is required varies hugely depending on the current website search engine performance and can also change over time.  

We can produce the following reports as often as you require depending on your needs: 

Both reports look at the top 100 sites listed of each particular keyword. These reports have to be produced at least once a month to ensure adequate information is gathered on a monthly basis for search engine optimisation. 

Ongoing SEO & Maintenance:
As mentioned above ongoing Search engine optimisation is essential, but it is not included in the basic package because every website needs a very different level of ongoing optimisation which changes over time. Ongoing search engine optimisation and maintenance includes a review of all the generated reports as well as your website. We then use this information to optimise your website according to the new and old information gathered. This should be done at least once a month, but can be done as often as you like according to the level of optimisation you require.
This process can only be done according to the ongoing reports (mentioned above). The Google sitemap and Robot.txt will also be updated if needed and Google will be informed of the update. 

Additional Reports:
We also offer additional reports which can be compiled at any time, depending on your requirements. Some of these reports are compiled as part of the basic package, but due to the nature of the reports, they change over time and can be extremely useful at a later stage of the search engine optimisation campaign or other marketing campaigns. These reports are listed below: