Search Engine Marketing is fast becoming an invaluable marketing resource for large and small businesses alike. This is because search engine marketing allows you to target an audience with almost pin point accuracy, as the people searching, on a search engine, are looking for what you are offering, so they are more likely to take action to satisfy their wants and needs once they have found your product/service, so long as your offering is right for them.

Here at Senopsis we specialise in Organic Search Engine Optimisation and have extensive experience in Pay Per Click (PPC) marketing. As mentioned above each type of search engine marketing has its pros and cons, which will be pointed out below, as well as an out line of the services we provide and the steps involved in each marketing type:

Organic Search Engine Optimisation:

Organic Search Engine Optimisation, when done right, provides the best return on investment (ROI), but it takes weeks to get results and can take months to get good results depending on your market. There are well over 100 different factors involved in ranking high in organic search and they are constantly changing, almost on a daily basis. This makes Organic Search Engine Optimisation a long progressive process, which needs to be constantly updated and refined to ensure great results are constantly retained. At Senopsis we have developed a process for Organic Search Engine Optimisation which has been proven to produces great results. These steps are outlined below: 

Pre-Optimisation
Market Research is essential in any marketing campaign, so our Pre-Optimisation service is designed to gather all the required information to create both a successful organic and PPC marketing plan as well as prepare your website for great organic results. Pre-Optimisation includes; competition research, keyword research, content optimisation and current code analysis. 

Search Engine Optimisation
Once Pre-Optimisation has been completed we will begin with the search engine optimisation, which will be largely based on the material gathered during Pre-Optimisation and on the knowledge and skills our in-house team have gathered over the years. This optimisation will include content optimisation, code error correction, ensuring the code is up to date with the latest coding standards, creating site maps and robot.txt files, ensuring Meta tags are correctly implemented and generally insuring your website meets all the standards setup by the various search engines. 

Search Engine Submission
Once your site is optimised it will be submitted to all the search engines (if this is required), so that they know your website exists and then crawl it. In most cases search engine submission is not required, as the various search engines will find your website through links from other already indexed web pages. Sometimes Search Engine Submission will do more harm than good, so this service is only done if completely necessary. 

Link Building  
One of the most important factors taken into consideration by most search engines is the number of back links your website has. Back links are links which link to any page of your website from someone else’s website. Although it is not as simple as just getting loads of back links to your website, in fact, certain companies offering back linking services do more harm than good. This is because there are many different factors taken into account for each back link you have, like; the theme of your website and the website linking to yours, the number of links on the page, the quality of the other links on the page, the quality or the website linking to you, how fast you are obtaining back links and many, many more factors. Our link building campaigns take all this into consideration to maximise its SEO effectiveness as well as generate additional quality traffic.

Ongoing Reporting  
All search engines are extremely volatile, changing almost on a daily basis, so it is imperative to keep track of your search engine marketing efforts and use the data gathered to compile invaluable information on how to adapt the current strategy to maximise the search engine marketing effectiveness. Various reports are generated, all providing extremely useful information, in an easy to analyse format.

Ongoing SEO
Ongoing search engine optimisation is imperative for any search engine marketing campaign. Without it you will not be able to sustain high rankings for very long. The ongoing SEO provided by Senopsis includes many of the services spoken about above and looks heavily at the ongoing reporting to continually refine each marketing campaign separately. We also ensure our entire team is kept up to date with the latest happenings in the search engine world, so that any big changes made by the search engines don’t have a detrimental effect on our search engine optimisation efforts.

Paid Search:

PPC Management
Pay Per Click (PPC) advertising has got more and more complicated over the years and it has almost become an art in its self to keep your cost per click (CPC) low at the same time as keeping your paid listing as high as possible in the sponsored section as possible. The great thing about PPC advertising is that you can have your offering advertised to a extremely large, very targeted audience in as little as 15 minutes. The problem is that when not managed correctly you can spend thousands of pounds on clicks that are simply not working or are not generation your required ROI. At Senopsis we understand what is required to execute a successful PPC marketing campaign and with the aid of our bespoke software we will effectively manage your PPC marketing campaign, reduce your advertising costs and increase your return of investment.