Search Engine Optimisation (SEO) is exactly like marketing; you cannot do it once and expect to get great results forever. You have to continually update your strategies and improve your copy, if you don’t then you will be at the top of the search engines the one day and gone the next. We asked one of the engineers at Google, “how often do you updated your search engine algorithm?”, and he said, “All the time, but because the Google infrastructure is so large it takes a while for the changes to propagate through our system, so sometimes you can search for the same thing in 2 different countries and get different results”. This just goes to show that if the Search Engines are updating their algorithms that often, then you need to know what is changing, so that you are not left behind. Adding to this is the fact that your competitors will also most likely be trying to optimise their websites to get higher rankings, so as they improve their websites you will have to keep up by improving yours.

At Senopsis we keep up to date with all the major changes that are happening in the major search engines, so that we can adapt our Search Engine Optimisation strategies accordingly and ensure the highest possible positions for our clients.

During the ongoing SEO we will monitor the ongoing reports and review and optimise your website according to new data as well as adapting your website according to all the ongoing changes. We recommend that optimisation is performed on your website at least once a month or as much as once a week depending on your requirements and your competitors.

The ongoing search engine optimisation includes updates to your META tags, title tags, content and Google site map, where needed.

(Ongoing SEO can only be performed on websites that were initially optimised by Senopsis)

If you would like to discuss your requirements further please contact us by telephone or by using the form on the Contact Us page.