Senopsis was formed as a spin off company of AdsBay (www.adsbay.co.uk) in March 2007. At this point AdsBay became a client of Senopsis although the search engine optimisation continued unchanged from the previous year. AdsBay is targeting advertising categories which have some of the biggest competition in the industry, and so make high rankings hard to obtain. Despite the difficulties within this area of SEO great rankings were still obtained over several months.

Various strategies were employed; including a link bait application, which helped drastically increase the number of quality inbound links to the website, and in so, also increase both the traffic to the website and organic search placement for a number of key words.