We offer a full range of bespoke online marketing solutions tailored specifically towards your business needs, at unbeatable prices. Our Search Engine Optimisation (SEO), Search Engine Marketing (SEM) and online marketing services will help your business reach top positioning on all the major search engines; including, Google, Yahoo and MSN, and will maximise your ROI. Our highly experienced, talented and versatile team will ensure that your website is strategically optimised to gain the best possible results, by increasing your organic search engine rankings, improving your conversion rates, maximising your visitor retention, managing your online marketing effectively and building up a steady flow of targeted traffic. All this is done to varying levels depending on what solution you are looking for and your budget.

The 21st century has seen gigantic leaps, by both small businesses and multinational corporations alike, towards internet based marketing. So whether your business is just getting started, or has been active for many decades, the decisions you make regarding your online marketing needs are critical for your success. For this reason Senopsis will guide you every step of the way.

Why Do You Need SEO?

So why is search engine optimisation (SEO) so important for your business and what are the alternatives? Let’s first have a look at the alternatives:

Pay Per Click (PPC):
PPC is a good alternative to SEO as you are able to target a very specific audience who are looking for your specific product or service. Although it has some major draw backs, the biggest being the cost. A single click can cost anywhere from £0.10 to £60 and up, depending on the type of market you are in. On average a click will cost between £0.20 and £0.80, so if you are looking to get 500 visitors a day it is going to cost you about £250 per day or £7500 per month. Adding to this only about 5% of people who use the search engines actually click on the paid listings, this means that you are potentially missing out on 95% more visitors. There are also other factors to consider like click fraud and the trust that is instilled to searches by being on the first page of the search engines. The main attraction of PPC is the fact that you can be listed on the first page of the search engines within 15 minutes, which makes PPC a very powerful, but sometimes costly tool.

Links from Other Websites Including Contextual Advertising:
Links from other websites, whether they are paid or not, can be a great source of traffic, but most of the time these links are not as targeted as search traffic. Think of an example where someone is on a website reading about the latest gaming consoles, they are not necessarily interested in buying a gaming console, which is what you are trying to sell. Now think of the same scenario where the same person has typed “buy a gaming console” into say Google.com. In the second case they are looking to buy and this is really where you want your website to be found.

Offline Advertising:
Offline advertising can be used very effectively to boost traffic to your website, but again it is not as targeted as search traffic and it generally costs a large amount of money.

Search Engine Optimisation:
Research has shown that the top 30 results generated from a search get over 90% of the traffic and that the top 10 results receive nearly 80% more traffic than the results in positions 11 to 30. This coupled with the fact that over 80% of people who purchase an item online, or take a desirable action, originate from search engines, clearly highlighting the importance of being on the first page of the search engines.

By now I hope you can see the importance of SEO for your website, but to summarise:

At the same time you should not only count on search engine traffic to generate sales, the majority of the most successful companies in the world use a combination of SEO, PPC, Contextual and other online and offline advertising tactics in their marketing mix.

About Our Search Engine Optimisation (SEO) Services

We only ever use natural search engine optimisation (SEO) techniques to increase your websites rankings, unlike 90% of other SEO firms out there. Please be aware that certain techniques (know as black hat techniques) can and will damage your search engine visibility. In most cases an SEO firm will guarantee you a top 3 placement in the search engines, which they will most likely get using black hat tactics. You will be very pleased with the results until the search engines find out. Then, as if someone has flicked a switch, your website is nowhere to be found. Don’t fall into this trap, because it can take up to a year (and sometimes even longer) to get back up to a reasonable position.

If you would like a custom quote, you can ether request a quote online using one of the forms provided or you can call us on 08458332721. We are based in 3 key locations; including Manchester, Warrington and York, but we can provide our services to the whole of the United Kingdom (UK). In some cases we can also provide our services to businesses outside of the UK depending on your requirements.